01 / 06
Book session

Your work is good.
The pitch isn't yet.

Book session

I help founders find the sentence behind the noise.

You can already build the thing. What's missing is the line that makes a stranger lean in. One sentence that does the work of a whole deck. That's the part I do. No retainers, no frameworks, no fog.

Lisboa · worldwide

Selected work

Sharp words before loud launches.

Trama, relaunch2026
Folha, naming2025
Casa Mater identity2024
Vesper positioning2024

It usually comes down to one question.

first

Find the real problem. Not the symptom you came in talking about. The thing underneath it.

then

Write the sentence. One line the right people stop scrolling for, and the wrong ones skip.

last

Leave with direction. You walk out with a sharper signal you can use that afternoon — not homework.

Start where it hurts.

Clarity Session
60 min · €350
Brand Audit
async · 5 days
Positioning Sprint
2 weeks · from €2.4k
Founder Workshop
team · half day

Book a clarity session.

Sixty minutes, one question, and we work out what you're actually selling. Bring the messy version — that's the point.